IKEA Is Discontinuing Its Annual Catalog. 2022 catalog will not be released in digital or print form


News from Sweden : IKEA has announced that 2022 catalog will not be released in digital or print form

IKEA has announced that 2022 catalog will not be released in digital or print form“For both customers and co-workers, the IKEA Catalog is a publication that brings a lot of emotions, memories and joy,” says Konrad Grüss, Managing Director, Inter IKEA Systems B.V. ​, in a press release. “For 70 years it has been one of our most unique and iconic products, which has inspired billions of people across the world. Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed. In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”

While a 2022 catalog will not be released in digital or print form, the retailer says that there will be a book celebrating the catalog, due out in fall 2021 that will be “filled with great home furnishing inspiration and knowledge.”

The company says that it’s been testing new ways to distribute the contents of the catalog, while gathering insights from customers and retail locations, stating that “the IKEA Catalog has been less used” in recent years. At its peak in 2016, 200 million copies of the IKEA catalog were distributed in 69 different versions, 32 languages, and to more than 50 markets.


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